Top 5 Ways to Stretch Your Marketing Dollar

Top 5 Ways to Stretch Your Marketing Dollar

E-mail Promotion

of the main advantages of optometrist promotion by e-mail is that it costs so little yet is still an effective way to keep you in your patients' minds on a regular basis. E-mail promotion lets you remind both active and inactive patients about your practice, while providing them with useful eye health knowledge, electronic coupons, and other desirable content. A every month or quarterly e-newsletter is the ideal way to keep in contact, prompting your patients to schedule appointments than putting them off.

optometrist salary

Making your optometrist promotion dollar accomplish the best feasible return on investment is always stunning, in the midst of hard economic times. Traditional promotion methods - like print media promotion, for instance- can be pricey and difficult to evaluate. In contrast, online promotion is usually low-cost, with a greater (or at least more basically trackable) return on investment. Here are ways that you can promote your practice without breaking the bank:

Web-site Promotion

A web-site is a necessity these days, and it is also able to yielding an high return on your investment. Since increasingly patients are seeking care providers by Google and Yahoo, ensuring that your web-site is visible in search results and stunning to site visitors is crucial. Make sure that your web-site targets local searches; register with Google Maps and Yahoo Local for the best results, and be sure to include terms related to your physical location on your web-site. For example, in case you can be present in the lower west side of Manhattan, you may require to focus on specific neighborhoods that you are close to: the West Village, Chelsea, Soho, and Tribeca. People tend to search by neighborhood (in a large city) or by town, county, or region.

Promotion by pay-per-click can also yield excellent results, in case you have stiff competition in the organic search results (the0 results that appear on a typical search page.)

Pay-per-click ads can appear above organic search results, so people might even see your site before they even get to the regular results. The beauty of a pay-per-click campaign is that you can basically track which ads bring visitors to your site. For best results, be specific in your choice of advertisement terms; saying "Tribeca optometrist-15% off designer frames" will bring you more qualified leads than "New York Optometrist" (which could get you visitors from Buffalo who are unlikely to actually use your services).

Pay-Per Click Promotion

Local Connections

Be sure to think about your presence in local online venues, like your area newspaper or chamber of commerce. Lots of patients may also seek out knowledge from review sites, like Citysearch or Yelp. Nice reviews on these sites are like magnets that attract patients to your practice. (Conversely, bad reviews can send patients in the other direction, so it is nice to monitor these sites to reply to criticism appropriately).

Word-of-Mouth

Your patients are your most powerful promotion tool of all. If they are enthusiastic about you, you'll see their friends, relatives, and neighbors . Go the additional mile to make them feel special. Send them birthday discounts, give stickers to the children, have evening hours at least one time a week, and treat everyone as in the event that they were your most important patient- because they are.

optometrist salary